Notice how these people are dwarfed by the alcohol and its accessories.

The suggestion here is that the drink is more powerful than any one of them is.

Dwarfed by  Drinks

Another message is that, being large, alcohol also has the power to make certain things happen that you fantasize about wanting to happen--but probably couldn't do anything about unless the power of alcohol helped you.

There's an expression related to falling into the booze. The glass in the foreground acts out that idea by being large enough that someone could actually fall into it.

 

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