When we glance or gaze at an ad, even for a few seconds,
we will often see people glancing or gazing at someone or something
else. Our direction of gaze is guided by theirs. Just as in real
life, we look at what other people are looking at. We follow their
gaze, even unconsciously, to the target (s) decided by the
advertiser.
IN THIS NEXT EXAMPLE, WHO IS:
Looking into the picture frame -- (us)
Looking within the picture frame -- (him)
Looking out of the picture frame -- (her)
This is an easy one.
The direction of the man's gaze is underlined by the
diagonal banner which reads: "Carnal Knowledge: First Time on Tv"
The picture is cut off before we can see where the
banner stops. We have to watch HBO to find that out. "Don't miss what
you could be seeing!" it says--which is what he's already seeing.
Notice the knowing look on the woman's face. She's not
looking at his face, but the look on her face shows that she's aware
of what he's up to--but not disapproving
