TAKE A GOOD, CLOSE LOOK AT THIS AD. WHAT DO YOU
NOTICE?
Now, how about a little help:
Look at the line under the title. Where does it start
and end up?
Look at the four faces across the bottom. What are
their expressions?
Remember, you tend to read from left to right, even
faces.
So, we tend to go from Angie, to Michael, to Nancy,
then--following Keith's gaze--we are led off the page. All in a few
seconds. But there's more to notice.
