This next face's detail is much easier to see when the ad is right in front of you life-size. But here's what the ad looks like. The face is on the middle bottle, just at the 'corner' where the straight side starts to slope in to join the neck.

Of course it's too small to really see in that picture. The face is looking left and is bearded. The important part is that none of the other bottles have anything in them like that, so it can't just be a reflection.

So what, you say? Faces are very important in alcohol ads, especially. They're always subtle and always distorted, as if they are part of a hallucination. They are always in the drink itself. Often they contain a suggestion of death.

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